A Just(ice) Cause


Over the past several months I've had the pleasure of working on campaign materials for Scott Odorisi, a candidate for NYS Supreme Court. Knowing Scott personally and professionally, I jumped at the opportunity to help in any way I could. Not having any previous experience designing for political campaigns, we learned as much as we could and leaned heavily on the expertise of other seasoned professionals Scott was able to recruit to the cause. It was an eye-opening experience for me and a small window into the amount of effort it takes a candidate to win. Scott is a triathlete who completed the Ironman (with a shoulder injury suffered early on in the race) a couple of years ago. I bet the campaign felt very similar.

We started with the logo. It's a lockup we used repeatedly, with the primary aim of building awareness and recognition for the Odorisi name people would be seeing on the ballot in November.

Other materials were created as needed. (Kudos to Natalie Sinisgalli Photography for the portrait.) From business cards to bumper stickers to bus wraps, we just kept at it until we were sure everyone was seeing this stuff in their sleep. Postcard invitations to fundraisers were a common opportunity to have fun and explore ideas beyond the core brand  they were customized based on the audience, host and/or venue for each event. 

I couldn't be more proud of Scott, his family, and the entire campaign effort. It was a privilege to contribute my services to his campaign and I'm grateful to have had this opportunity.

(And yes... he won!)