Community Foundation Biennial Report

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Every two years the Rochester Area Community Foundation publishes a report they use for recognizing the work they’ve done and recruiting new partners for future work. It’s a massive project — the 2018 edition came in at 72 pages — and was almost entirely completed by a small in-house design team. My contribution was researching and developing the visual direction for the theme they had chosen: The Power of Many. I designed the cover, created a few templates for interior spreads, and gave regular feedback to the team as they developed the full publication.

Massive kudos to Julie Johnson and Mary Holleran for this beautiful piece. I loved working on it with them.

Five Eat Five

Save the Date (social media / email)

Invitation (postcard)

The Rochester office of the American Cancer Society needed an identity for their new signature event. It was food-focused, and needed to heavily emphasize the fact that funds raised would stay local. Working with writer Liz Chatterton, we developed a new name and visual identity for the event.

"Choose Edison" campaign

in partnership with Causewave Community Partners

This campaign helped 8th-grade students realize the unique benefits of the Edison experience, and was timed to coincide with Rochester City School District’s school choice process.

Collaboration on this project includes Causewave, Caleb Parker Photography, and Liz Chatterton (writer).

Elements:

  • Viewbook

  • Bus ads

  • Website

  • Banners

  • Postcards

  • Swag for tabling/events

Table featuring many elements of the campaign.

Table featuring many elements of the campaign.

Viewbooks were the cornerstone of the campaign.

Viewbooks were the cornerstone of the campaign.

Bus ad - side (one of four)

Bus ad - side (one of four)

Microsite

Microsite

Banners

Banners

Postcards

Postcards

EPI Chocolate Ball 2018

Epilepsy-Pralid, Incorporated wanted to do something inspired by Alice in Wonderland, but also wanted to make sure Rochester and Chocolate were a big part of the event. So I offered several naming options and the winner was Rochester’s Adventures in Chocolate Land. We were fortunate to find a few sets of stock illustration related to the now-public-domain Lewis Carroll stories, and we took full advantage of them in these materials.

Save-The-Date Postcard

Save-The-Date Postcard

Poster - 13x19

Poster - 13x19

Invitation - 3 Panel (Front)

Invitation - 3 Panel (Front)

Invitation - 3 Panel (Back)

Invitation - 3 Panel (Back)

Rethink Your Drink campaign

in collaboration with Causewave Community Partners and Butler/Till

RYD - logo.png

Finger Lakes Eat Smart New York (FLESNY) is a coalition of several organizations in New York. Their goal in this campaign was to promote the consumption of beverages with little or no sugar (water, milk, 100% juice). After exploring a few creative possibilities, this approach was chosen because of its flexibility across the multiple tactics, but also because its point of view was an empowered parent/guardian who had made the choice to offer better choices to the family. This project used a broad range of my services — writing, visual design, preflighting for production, animation (GIFs), illustration, template creation, and more.

Elements:

  • Logo/Identity

  • Bus wraps (street side / back)

  • Social media (paid) ads - Facebook and Instagram

  • Display ads

  • Outdoor (billboards, transit center, bus shelters)

  • Print ads

  • Newsletter templates, recipe cards

  • Art direction — alterations to client website

Static ad (supporting copy appears above/below graphic)

Static ad (supporting copy appears above/below graphic)

Instagram Ad

Instagram Ad

Facebook Ad (serve milk with meals)

Facebook Ad (serve milk with meals)

Facebook Ad

Facebook Ad

Bus wrap

Bus wrap

Bus back

Bus back

Transit Center ads

Transit Center ads

Billboard

Billboard

Print Ad (newspaper)

Print Ad (newspaper)

Display Ads (website banners, etc.)

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water-320x250.gif

EPI Chocolate Ball 2017

Epilepsy-Pralid, Incorporated’s 2017 Chocolate Ball invited people to step into iconic movie genres like western, noir, and sci-fi. Oversized backdrops (from Forbidden Planet, the Maltese Falcon, North by Northwest, and The Big Stampede) were printed and placed in the venue for guests to take selfies in front of. So the promotional materials featured custom photography that placed guests in various scenes.

This project could not have happened without the collaboration of T. C. Pellett / Initial Here Creative Services, Rich Brainerd Photography, Mary Therese-Friel Modeling Agency, and the George Eastman Museum.

Save-the-Date / Teaser

Invitation - 3 Panel (Front)

Invitation - 3 Panel (Front)

Invitation - 3 Panel (Back)

Invitation - 3 Panel (Back)

Program - 4 Panel

Program - 4 Panel