Summer Smash

I frequently collaborate with Causewave Community Partners on behalf of a client. But I’m always glad when I get to do work for Causewave directly. I didn’t create their logo (that was creative ninja Tim Winter of Jay Advertising), but they give me permission to play with it a bit for their own events — like Summer Smash. It’s a fun, party atmosphere, so the logo variations follow that theme.

Five Eat Five

Save the Date (social media / email)

Invitation (postcard)

The Rochester office of the American Cancer Society needed an identity for their new signature event. It was food-focused, and needed to heavily emphasize the fact that funds raised would stay local. Working with writer Liz Chatterton, we developed a new name and visual identity for the event.

Delphi Rise logo

in collaboration with Causewave Community Partners

Delphi Drug and Alcohol Council made a strategic and brand-based decision to change their name. After working with Julie Garland Clemente to create a great name and tag line, I had the privilege of developing the visual identity.

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Brochure template

Brochure template

Stationery

Stationery

Downtown Presbyterian Church logo

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It was a wonderful getting to know the team assembled to choose the church’s new logo. Representing many parts of the organization, they provided great insights that informed the creative choices in designing the new identity.

 
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Pages from usage guidelines delivered with files.

Pages from usage guidelines delivered with files.

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Rethink Your Drink campaign

in collaboration with Causewave Community Partners and Butler/Till

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Finger Lakes Eat Smart New York (FLESNY) is a coalition of several organizations in New York. Their goal in this campaign was to promote the consumption of beverages with little or no sugar (water, milk, 100% juice). After exploring a few creative possibilities, this approach was chosen because of its flexibility across the multiple tactics, but also because its point of view was an empowered parent/guardian who had made the choice to offer better choices to the family. This project used a broad range of my services — writing, visual design, preflighting for production, animation (GIFs), illustration, template creation, and more.

Elements:

  • Logo/Identity

  • Bus wraps (street side / back)

  • Social media (paid) ads - Facebook and Instagram

  • Display ads

  • Outdoor (billboards, transit center, bus shelters)

  • Print ads

  • Newsletter templates, recipe cards

  • Art direction — alterations to client website

Static ad (supporting copy appears above/below graphic)

Static ad (supporting copy appears above/below graphic)

Instagram Ad

Instagram Ad

Facebook Ad (serve milk with meals)

Facebook Ad (serve milk with meals)

Facebook Ad

Facebook Ad

Bus wrap

Bus wrap

Bus back

Bus back

Transit Center ads

Transit Center ads

Billboard

Billboard

Print Ad (newspaper)

Print Ad (newspaper)

Display Ads (website banners, etc.)

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