Epilepsy-Pralid, Incorporated wanted to do something inspired by Alice in Wonderland, but also wanted to make sure Rochester and Chocolate were a big part of the event. So I offered several naming options and the winner was Rochester’s Adventures in Chocolate Land. We were fortunate to find a few sets of stock illustration related to the now-public-domain Lewis Carroll stories, and we took full advantage of them in these materials.
Epilepsy-Pralid, Incorporated’s 2017 Chocolate Ball invited people to step into iconic movie genres like western, noir, and sci-fi. Oversized backdrops (from Forbidden Planet, the Maltese Falcon, North by Northwest, and The Big Stampede) were printed and placed in the venue for guests to take selfies in front of. So the promotional materials featured custom photography that placed guests in various scenes.
This project could not have happened without the collaboration of T. C. Pellett / Initial Here Creative Services, Rich Brainerd Photography, Mary Therese-Friel Modeling Agency, and the George Eastman Museum.