"Choose Edison" campaign

in partnership with Causewave Community Partners

This campaign helped 8th-grade students realize the unique benefits of the Edison experience, and was timed to coincide with Rochester City School District’s school choice process.

Collaboration on this project includes Causewave, Caleb Parker Photography, and Liz Chatterton (writer).

Elements:

  • Viewbook

  • Bus ads

  • Website

  • Banners

  • Postcards

  • Swag for tabling/events

Table featuring many elements of the campaign.

Table featuring many elements of the campaign.

Viewbooks were the cornerstone of the campaign.

Viewbooks were the cornerstone of the campaign.

Bus ad - side (one of four)

Bus ad - side (one of four)

Microsite

Microsite

Banners

Banners

Postcards

Postcards

Rethink Your Drink campaign

in collaboration with Causewave Community Partners and Butler/Till

RYD - logo.png

Finger Lakes Eat Smart New York (FLESNY) is a coalition of several organizations in New York. Their goal in this campaign was to promote the consumption of beverages with little or no sugar (water, milk, 100% juice). After exploring a few creative possibilities, this approach was chosen because of its flexibility across the multiple tactics, but also because its point of view was an empowered parent/guardian who had made the choice to offer better choices to the family. This project used a broad range of my services — writing, visual design, preflighting for production, animation (GIFs), illustration, template creation, and more.

Elements:

  • Logo/Identity

  • Bus wraps (street side / back)

  • Social media (paid) ads - Facebook and Instagram

  • Display ads

  • Outdoor (billboards, transit center, bus shelters)

  • Print ads

  • Newsletter templates, recipe cards

  • Art direction — alterations to client website

Static ad (supporting copy appears above/below graphic)

Static ad (supporting copy appears above/below graphic)

Instagram Ad

Instagram Ad

Facebook Ad (serve milk with meals)

Facebook Ad (serve milk with meals)

Facebook Ad

Facebook Ad

Bus wrap

Bus wrap

Bus back

Bus back

Transit Center ads

Transit Center ads

Billboard

Billboard

Print Ad (newspaper)

Print Ad (newspaper)

Display Ads (website banners, etc.)

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