in collaboration with Causewave Community Partners and Butler/Till
Finger Lakes Eat Smart New York (FLESNY) is a coalition of several organizations in New York. Their goal in this campaign was to promote the consumption of beverages with little or no sugar (water, milk, 100% juice). After exploring a few creative possibilities, this approach was chosen because of its flexibility across the multiple tactics, but also because its point of view was an empowered parent/guardian who had made the choice to offer better choices to the family. This project used a broad range of my services — writing, visual design, preflighting for production, animation (GIFs), illustration, template creation, and more.
Bus wraps (street side / back)
Social media (paid) ads - Facebook and Instagram
Outdoor (billboards, transit center, bus shelters)
Newsletter templates, recipe cards
Art direction — alterations to client website