"Choose Edison" campaign

in partnership with Causewave Community Partners

This campaign helped 8th-grade students realize the unique benefits of the Edison experience, and was timed to coincide with Rochester City School District’s school choice process.

Collaboration on this project includes Causewave, Caleb Parker Photography, and Liz Chatterton (writer).

Elements:

  • Viewbook

  • Bus ads

  • Website

  • Banners

  • Postcards

  • Swag for tabling/events

Table featuring many elements of the campaign.

Table featuring many elements of the campaign.

Viewbooks were the cornerstone of the campaign.

Viewbooks were the cornerstone of the campaign.

Bus ad - side (one of four)

Bus ad - side (one of four)

Microsite

Microsite

Banners

Banners

Postcards

Postcards